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Connecting Google ECommerce

Setting up the Google ECommerce integration can be done in just three simple steps:

  1. Verify your GA profile setup and permission settings
  2. Add Google ECommerce as a data source
  3. Connect your GA profile(s)

Before you get started, pause any ad-blocking software you are currently using. Because Google authentication uses pop ups, you may encounter issues if ad blockers aren't disabled during the setup.

Verifying GA Profile Setup & Permission Settings

Before you can get started, you’ll need to verify the permission settings and setup for the GA profile(s) you want to connect to Stitch.

Profile setup

The only setting you need to enable to use Google ECommerce is the Enable ECommerce setting. If you have ECommerce data in your GA account, this setting is already enabled and you can move on.

Permission settings

To access your GA data, Stitch requires at least Read & Analyze permissions. Verify that the GA profile(s) you want to connect have these permissions before continuing.

If the profile you use to connect doesn’t have these permissions (or there’s no data in the account), you’ll receive the error below:

Adding Google ECommerce as a Data Source

  1. On the Stitch Dashboard page, click the Add an Integration button.
  2. Click the Google ECommerce icon.
  3. On the GA sign in page, click the Sign in with Google Analytics button.
  4. The next page will display a list of your Google accounts (if you’re logged into one already) or you’ll be asked to enter your Google credentials.

    Select the Google account you want to use to connect or enter the credentials of the profile. Make sure you use the account that has the correct permission settings.
  5. Next, you’ll be asked to authorize the requested permissions. Note that we will only ever read your data. Click Allow to continue.

After your credentials are validated, you'll be redirected back to Stitch and a list of GA profiles will display.

Selecting GA Profiles to Connect to Stitch

To complete the setup, you need to select the GA profile(s) you want to connect to Stitch.

Remember: profiles need to have Read & Analyze permissions to be detected by Stitch. If you don’t see a profile you want in this list, we recommend that you double-check the permission settings.

After you’ve selected the profiles you want to connect, click the Save Integration button to complete the setup.

That's it! Sit back, relax, and let your data flow.


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