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Expected Outbrain Data

Outbrain Info
This integration was created by Fishtown Analytics for Singer, an open-source, composable ETL platform. Check out & contribute to the repo on GitHub.

Outbrain is currently in Open Beta. The info in this article is subject to change.

Now that Outbrain is successfully connected to your Stitch account, what comes next? In this article, we'll cover:

  1. How Stitch replicates Outbrain data
  2. The tables that will be created in your data warehouse

Replicating Outbrain Data

Historical Sync

By default, a historical sync of Outbrain data goes back one year from the Stitch connection date.

Frequency

Stitch will replicate Outbrain data based on the frequency you define. The default setting is every 30 minutes, but you can change it better suit your needs.

Replication Method

When Stitch replicates Outbrain data, it does so using Incremental Replication. This means that every time Braintree data is queued for replication, only new and updated data will be replicated.

Outbrain Tables in Your Data Warehouse

Below is a list of the Outbrain tables that will be created in your data warehouse.

campaigns
Replication Method: Incremental
Primary Key: id

The campaigns table contains info about your Outbrain campaigns.

Attributes include:

  • Campaign ID (id)
  • name
  • campaignonair
  • onairreason
  • enabled
  • budget__id
  • budget__name
  • budget__shared
  • budget__amount
  • budget__currency
  • budget__amountremaining
  • budget__amountspent
  • budget__creationtime
  • budget__lastmodified
  • budget__startdate
  • budget__enddate
  • budget__runforever
  • budget__type
  • budget__pacing
  • budget__dailytarget
  • budget__maximumamount
  • cpc

campaign_performance
Replication Method: Incremental
Primary Key: campaignId : fromDate

The campaign_performance table contains performance metrics for your Outbrain campaigns.

Attributes include:

  • campaignid
  • fromdate
  • impressions
  • clicks
  • ctr
  • spend
  • ecpc
  • conversions
  • conversionrate
  • cpa

link_performance
Replication Method: Incremental
Primary Key: campaignId : linkId : fromDate

The link_performance table contains performance metrics for links in your Outbrain campaigns.

Attributes include:

  • campaignid - This is the campaign ID plus the start date (day) for the record.
  • linkid
  • fromdate
  • impressions
  • clicks
  • ctr
  • spend
  • ecpc
  • conversions
  • conversionrate
  • cpa

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