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Connecting Iterable

Heads Up!

Connecting Iterable to Stitch is a three-step process:

  1. Add Iterable as a Stitch data source
  2. Generate a Webhook URL
  3. Set up webhooks in Iterable

Adding Iterable as a Stitch Data Source

  1. On the Stitch Dashboard page, click the Add an Integration button.
  2. Click the Iterable icon.
  3. Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your data warehouse.

    For example, the name “Stitch Iterable" would create a schema called stitch_iterable in the data warehouse. This schema is where all the tables for this integration will be stored.

  4. Click Save Integration.

Generating a Iterable Webhook URL

Once Stitch has successfully saved and created the integration, you’ll be redirected to a page that displays your webhook URL and token (which is blurred in the image below):

Stitch Webhook URL

Click the Copy button to copy it.

Note that this particular URL won’t display in Stitch again once you click Continue. Think of this URL like you would your login or API credentials - keep it secret, keep it safe. You can, however, generate another URL should you need it.

Once you’ve copied your webhook URL, click Continue to wrap things up in Stitch.

Setting Up Webhooks in Iterable

The last step is to setup webhooks in your Iterable account.

  1. Sign into your Iterable account.
  2. Click Integrations > Webhooks.
  3. In the Endpoint field, paste your Stitch-generated webhook URL.
  4. Click Create Webhook.
  5. After the webhook is saved, click the Edit button to the far right to select the events you want to track.
  6. Check the events you want to track:

Your changes will save automatically, so you’re good to go.

Iterable Data & Replication

After the setup for Iterable is complete, your webhook data will be continuously replicated through Stitch. To learn more about how Stitch replicates Iterable webhook data and our recommended strategy for querying, check out the Expected Iterable Data article.


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